Have you ever hired a professional, only to later realize that you should have asked a few more questions about their experience before signing their contract? This kind of regret is not a pleasant feeling, particularly if you’re now contractually bound to someone who isn’t meeting your expectations. This goes for who you hire for your social media management, too.

Your social media presence is one of the most important aspects of your business’s marketing strategy, creating more visibility and building more brand awareness. At Correnti Marketing, when we talk to new prospects, many share their negative experiences with those they’ve trusted with their social media. They often share the same thing: they wish they knew what to look out for before hiring them in the first place.

Although the recent TikTok ban was brief—lasting less than 24 hours from January 18th to the 19th— it sent shockwaves through the digital marketing world. This situation serves as a powerful reminder of why putting all your marketing eggs in one basket—whether it's TikTok or any other single platform—isn't the smartest strategy for your business.

As the summer season is in full swing, we at Correnti decided to keep things light this month by catching up with our amazing team. Our team has been making the most of the summer—and we thought it would be fun to share some of the team’s highlights from the summer and future anticipations.

Many businesses invest time and resources into virtual events only to question if it was worth the investment. In this blog, we’ll outline how to maximize the ROI (return on investment) from your webinars and virtual events to convert attendees into loyal customers and advocates.

In a world flooded with information, having your content stand out requires a creative strategy and a true understanding of your target audience. These steps will captivate, connect, and leave an indelible mark on your readers' minds. Let’s turn your audience from passive scrollers to active engagers.

Content marketing is not just about posting on social media or sending an email newsletter; it's about telling your brand's story, managing its reputation, and attracting your ideal clients. This blog dives into the five biggest mistakes when it comes to content marketing and how to avoid them.

Our owner + founder Michele was recently on Scott Love’s The Rainmaking Podcast to discuss what business professionals should keep top of mind to get more high-quality referrals.

Curious about choosing a niche but unsure where to start? Here are some questions to consider.

When was the last time your brand was looked at with a fresh pair of eyes? Are you guilty of having a logo and website that was created over a decade ago?

Not sure how to start marketing yourself on LinkedIn? Or feeling in a rut when it comes to posting valuable content?