The Importance of Modern Branding
When was the last time your brand was looked at with a fresh pair of eyes?
Are you guilty of having a logo and website that was created over a decade ago? Have you just accepted it as "fine" because your business is successful despite the fact?
As branding experts, we see this all the time--especially in the legal industry. The law firm is doing well and meeting goals even though their branding leaves something to be desired.
And we get it. Why fix something that isn't broken?
Here's the thing—we can guarantee that it is a matter of WHEN not IF you will need a brand refresh. In this day and age, clients want to work with service professionals that are technologically savvy and up to speed with the current times. As time passes, it will become increasingly unacceptable to have a lackluster brand and outdated website.
Your business may be doing well today, but what about investing in its future? What are you doing to ensure your brand stays on the cutting edge?
HERE ARE A FEW QUESTIONS TO CONSIDER:
1. When was the last time your logo was designed? Was it over 10 years ago? Even the most recognizable brands across the globe go through regular rebrands—McDonald's, Coca Cola, Starbucks, Nike... the list goes on. On average, brands redesign their logo and refresh their messaging every 7-10 years.
2. When was the last time your website was updated? Was it over 10 years ago? Or rather, was it over 5 years ago? Think about how fast technology is advancing. Even if you "don't care" much about your website, remember that over 90% of people visit a website before making a purchase. Meaning, almost every one of your prospects is checking out your website before making a final decision.
3. When was the last time your messaging was reviewed? It is natural for your messaging to evolve as your business grows over time. As a result, you may be saying something completely different than what your website or marketing materials have written on them. People are less likely to trust you and what you promise if your messaging doesn't match up.
If you are concerned about your answers to these questions, please contact our team or check out our branding services. We can help modernize your logo, website, and messaging to accurately reflect your brand.
