Understanding consumer behavior is crucial for business success. The characteristics, mindsets, and values of consumers across all industries play an influential role in how consumers shop—both for smaller purchases, like new shoes, and larger purchases like which professional services firm they will use to outsource their small business’s accounting.

Previously, we believed there to be 3 stages in the purchasing process: stimulus (getting the idea for a purchase), the first ‘moment of truth’ (the actual financial transaction), and the second ‘moment of truth’ (the experience with the product or service purchased). However, in 2011, Google introduced a new stage, called the Zero Moment of Truth (ZMOT)

If you are skeptical of LinkedIn Marketing, this blog is for you. In the last few years alone, LinkedIn has—without a doubt— become one of the most influential and important marketing tools for business owners and professionals.

LinkedIn has over 1 billion users across 200 countries, 200 million of which are in the United States alone, and 65 million of which are decision-makers. Chances are you at least have a LinkedIn profile but are not a part of the small percentage of users who are using it for marketing.

Here are 5 legitimate reasons why we consider LinkedIn to be a great marketing tool for business owners.

There’s a fair chance that you were one of the 123.4 million people who watched the Super Bowl on Sunday evening. Whether you watched the big game because you wanted to see Taylor Swift, for an excuse to eat buffalo chicken dip at a friend’s house, or because you actually like football, everyone can agree that this is the one time of year we enjoy watching commercials. Often, they are just as memorable as the game itself! But these commercials can serve more than just mere entertainment in between quarters and during injury breaks, as they can teach us several marketing lessons that can be applied to your own brand.

Over the last few years, the gap between the legal and marketing industries has continued to close, meaning that now more than ever, law firms must place high value on developing their brands and other marketing channels to stand out from their competitors. The legal industry continues to grow, and with a projected $348.32 billion annual revenue in 2024 leading to even more competition, ask yourself: is your law firm’s brand positioned to stand out in 2024?

As we approach the holiday season, you may be invited to events and 1-on-1 meetings that can be great networking opportunities. Whether you have been in the professional world for decades or just starting your career, mastering the art of networking is essential. Here are some of our tips to help you navigate the world of networking effectively.

In today's digital era, social media marketing is a powerhouse for businesses and individuals seeking to connect with their audience, build brand association, and share valuable knowledge. To maximize your social media impact, consider these five crucial tips.

In a world flooded with information, having your content stand out requires a creative strategy and a true understanding of your target audience. We've put together the steps to captivate, connect, and leave an indelible mark on your readers' minds. Let’s turn your audience from passive scrollers to active engagers.

Content marketing is an absolute game-changer for your brand. It's not just about posting on social media, writing blog posts, or sending an email newsletter; it's about telling your brand's story, managing its reputation, and attracting your ideal clients. Seriously, it is the secret sauce to keeping your brand top of mind.

As content marketing specialists, we've noticed quite a few common blunders that can sabotage your content marketing efforts. So, let's dive into the five biggest mistakes we've seen and, of course, explain how to avoid them.

Recently, our Founder, Michele Correnti, was asked to speak on building and clarifying brands for firms looking to establish their expertise online, attract their ideal clients, and increase their number of inbound referrals. Below are the 10 best practices she shared during her presentation. Each practice highlights a key area of online branding designed to ensure your ideal clients and referrals understand what you do and choose to work with you over your competitors.

A strong, well-defined brand—one that speaks directly to the ideal clients you specifically want to target—is the key to growing your firm. Here are some tips on how you can leverage your brand to increase high-quality prospects and accurate inbound referrals.

By now you have probably heard of ChatGPT, the artificial intelligence chatbot taking the internet by storm. Here are 5 things you need to know about it!

Our owner + founder Michele was recently on Scott Love’s The Rainmaking Podcast to discuss what business professionals should keep top of mind to get more high-quality referrals.

After almost four years in business, our team decided we needed a refresh. A new visual identity to more accurately reflect our brand.

Curious about choosing a niche but unsure where to start? Here are some questions to consider.

When was the last time your brand was looked at with a fresh pair of eyes? Are you guilty of having a logo and website that was created over a decade ago?

Not sure how to start marketing yourself on LinkedIn? Or feeling in a rut when it comes to posting valuable content?