Cursive fonts are seemingly falling out of fashion for wordmark logos. Beyond that, simplistic branding is on the rise. This shift towards minimalism isn't just a fleeting fad, as it reflects several deeper changes. This blog explores why this trend is gaining traction and what it means for brands and their identities.

No matter why you watch the Super Bowl, everyone can agree that this is the one time of year we enjoy watching commercials. But they can serve more than just mere entertainment between quarters and during injury breaks, as they can teach several marketing lessons that can be applied to your brand.

Recently, our Founder, Michele Correnti, was asked to speak on building and clarifying brands for firms to increase their number of inbound referrals. This blog covers the 10 best practices she shared during her presentation.

By now you have probably heard of ChatGPT, the artificial intelligence chatbot taking the internet by storm. Here are 5 things you need to know about it!