LYNDEN RENWICK | OUT-HOUSE ATTORNEYS
Viral on LinkedIn
Services
Social Media Management
The Client
Out-House Attorneys is a commercial law firm providing dedicated solutions to businesses and in-house teams. They collaborate directly with in-house teams to finalize contracts and complete projects faster, better, and cheaper than traditional outside counsel–because they’re outside counsel that gets it.
Why They Came to Us
Lynden Renwick, Owner & Managing Partner at Out-House Attorneys, approached Correnti Marketing because, while he was already active on his professional social accounts, he recognized the need for a more strategic approach to marketing his unique fractional law services. Despite consistently engaging with his audience and successfully going viral with some relatable memes, he felt his message wasn't fully conveying the value of his offerings. He knew he had the legal expertise, but he needed help translating that into compelling, targeted content that would resonate with potential clients.
Lynden wanted to stand out in a crowded market where “Big Law” firms dominated the conversation. He approached Correnti Marketing to refine his messaging and showcase his services in a way that would position him as the go-to expert in fractional law—without the fluff or traditional "salesy" tactics.
Our Approach
Lynden partnered with Correnti Marketing, leveraging our Assistant Social Media package that encompasses 1 post per week, a round of revisions, quarterly analytics insights shared by our expert team, a monthly strategy call, unlimited email accessibility, and posting on LinkedIn. As with all our clients, we use an interactive approach, encouraging collaboration on ideas and strategy, while ensuring minimal intrusion in Lynden’s day-to-day operations.
Our approach with Lynden was to craft content that felt as authentic and bold as he is. We understood right away that his blunt, no-nonsense style was what set him apart, so we leaned into that, creating content that embraced his personality. Rather than smoothing out his tone, we amplified it—ensuring that every post resonated with his audience in a way that felt undeniably “Lynden.”
At Correnti Marketing, we believe that every client’s voice should be their own, and for Lynden, this meant taking his raw, direct communication style and refining it just enough to make an impact, but never losing its edge. By adopting his tone seamlessly, we made sure that his audience would never know he had a marketing team behind the scenes, and they still experienced his signature style with every post.
GROWTH RESULTS
Our social media management services combined with Lynden’s memes exploded his brand awareness on LinkedIn. Lynden is no longer seen as just a funny, relatable attorney. Now, his Linkedin audience has a clear understanding of what he does, who he serves, and the value he brings to the table.
↑ 55,660%
667, 918 Organic Impressions
↑ 41,021%
313,754 Members Reached
↑ 50,895%
10,199 Post Engagements
— Over the initial 6-month period —
SOCIAL CONTENT
Top Performing Posts
3.5k Total Organic Impressions
7.9k Total Organic Impressions
3k Total Organic Impressions
TESTIMONIAL
Lynden Renwick, Owner + Managing Partner
“Every now and then you come across incredible professionals that combine awesome personality with commercial sophistication. Michele Correnti is one of those professionals. Correnti worked with us to refine our internal and external messaging, and helped us to begin transforming from a business to a brand. If you’re a law firm or legal professional in need of marketing or branding assistance, look no further than Correnti Marketing. I couldn’t offer a more praiseworthy endorsement!”