KUDRYCKA LAW
International Rebrand
The Client
For scaling U.S.-based international startups, Kudrycka Law takes care of the legal hurdles of scaling and running a new business and provides strategic counsel to take startups to the next level. Based in Poland and deeply connected to California’s dynamic startup landscape, Founder Wanda Kudrycka has dual bar admissions in Poland and California, academic prowess from Stanford Law School, and extensive experience working as an attorney for an Am Law 100 firm, a Silicon Valley startup, and a multinational pharmaceutical corporation. Wanda was even named 2021 Forbes Top 25 Women Lawyers in Business and holds a role on the Board of Advisors of Lumus Investment Collective.
Why They Came to Us
Wanda was running her law firm with no more than a simple black and white logo. She wanted—and needed—a brand that accurately reflected her law practice and its professionalism. As Wanda was on LinkedIn, she started to take note of our Founder, Michele Correnti’s, posts which focused primarily on legal marketing—our niche. Drawn in by Michele's personality and impressed by the quality of work on our portfolio, Wanda knew she had found the perfect collaborator. And so, after over a year of operating without a brand, Wanda was ready to give her firm a bold new identity. With only an outdated, simple logo in hand, she approached Correnti for a branding makeover that would be modern, clean, and exemplify her high-quality services. And with Correnti's focus on the legal industry, the synergy was undeniable. Together, we crafted a brand that reflects Kudrycka Law's essence in the most vibrant and compelling way possible.
Our Approach
Correnti transformed Kudrycka Law’s brand, capturing the essence of Wanda's innovative and non-traditional legal approach. Our team started by crafting a messaging strategy that captured the way Wanda provides her services and how she is different from her competitors, and highlighted her unique expertise and niche in serving scaling startups. The logo, brand materials, and website followed suit, portraying a clean, modern, and professional image matching her clientele's entrepreneurial spirit. In the end, we created a brand that Wanda is proud to stand behind.
BRAND MESSAGING
Correnti crafted messaging for Kudrycka Law that is clear and comprehensive, focusing on startups navigating the complex legal landscape. Embodying Wanda's role as the go-to legal ally, the messaging speaks directly to her niche – startups that are scaling up and diving into equity and funding rounds. The language is an invitation for entrepreneurs to envision Wanda as their indispensable guide, steering them through the intricacies of the startup landscape.
LOGO DESIGN + VISUAL IDENTITY
The Correnti team brought Wanda's vision to life with a logo that is modern, simple, and inspired by Nordic culture and design. The logo is crisp, clean, and bold – each element speaks to the essence of Kudrycka Law, a dynamic, forward-thinking firm ready to help innovative startups with creative solutions.
BRAND MATERIALS
WEBSITE DESIGN + DEVELOPMENT
Correnti leveled up Kudrycka Law's online presence with a website that breaks free from the traditional law firm mold and moreso matches the aesthetic of her clients. Kudrycka Law's website isn't a static legal platform; it's a dynamic experience that mirrors the vibrancy and uniqueness of Wanda's approach as every element invites visitors to explore Kudrycka Law with excitement and intrigue.
FIRM LAUNCH & LINKEDIN MANAGEMENT
Correnti revealed Kudrycka Law's rebrand and followed it up by engaging in an ongoing social presence that reflects the excitement surrounding Wanda's firm. Setting up and optimizing social media pages was just the beginning; our team continues to curate a dynamic LinkedIn presence for Kudrycka Law, maintaining the buzz generated during the rebrand announcement.
GROWTH RESULTS
+6%
Follower Growth
↑ 563%
Increase in Quarterly Impressions
↑862%
Increase in Quarterly Engagement
10.5k Impressions
Witnessing the outpouring of engagement and support has been thrilling, with Wanda now experiencing a brand that truly aligns with her level of legal prowess. It's more than a social media strategy; it's a celebration of Kudrycka Law's journey, complete with newfound cheerleaders who, though always present, are now stepping into the spotlight with support.
TESTIMONIAL
Wanda Kudrycka, Founder + Managing Attorney
“Correnti is great to work with. They rebranded my small law firm's visual identity. We get tons of positive feedback about our rebranding from clients and peers. We are super happy about the result!”