AILEEN DUGAN | STATE FARM AGENT
Increasing Brand Awareness and Referrals via LinkedIn
Services
Social Media Management
Photography
The Client
Aileen Dugan has been a State Farm Insurance Agent in downtown Portsmouth, New Hampshire since 1990. As a locally-owned small business working with customers throughout New Hampshire and Maine, Aileen Dugan State Farm Insurance provides auto insurance, homeowners insurance, business insurance, life insurance, health insurance, and more. They help to keep you and your loved ones covered through all of life's twists and turns.
Why They Came to Us
Aileen approached Correnti Marketing with clear goals: to increase the number of referrals and improve how their services were both perceived and understood by potential customers. While Aileen’s agency was well-established in the community, she recognized the need for more clarity around what they offer, ensuring that clients, both new and existing, fully understand the scope of their services. She wanted to create a stronger connection with her audience and position the agency as the go-to for local insurance needs.
Our Approach
Aileen partnered with Correnti Marketing, leveraging our Assistant Social Media package that encompasses 1 post per week, a round of revisions, quarterly analytics insights shared by our expert team, a monthly strategy call, unlimited email accessibility, and posting on LinkedIn. As with all our clients, we use an interactive approach, encouraging collaboration on ideas and strategy, while ensuring minimal intrusion in Aileen’s day-to-day operations.
We tailored Aileen's content strategy to focus on her local demographic, emphasizing the personal touch and community engagement that set her agency apart. We built content around the importance of relationship building with customers, all while highlighting her team’s ability to empower clients and solve problems. By showcasing her agency as knowledgeable, empathetic, and committed to going the extra mile, we positioned her as a trusted guide who listens and provides honest, non-judgmental advice.
Our content consistently targeted Aileen’s ideal client: individuals who prioritize both price and value, are eager to get involved, and seek the best coverage with a people-focused, personalized approach. We created messaging that resonates with customers who want to be educated on their choices and value that hands-on, relationship-driven service. Through this strategy, we strengthened her local presence and showcased the agency's commitment to helping people with thoughtful, personalized insurance solutions.
GROWTH RESULTS
↑ 16,000%
Organic Impressions
↑ 1,233.1%
Post Engagement
— Over the initial 6-month period —
TESTIMONIAL
Aileen Dugan, Owner
“We have been working with Michele and her team for 6+ months, and we are very happy with the results and the feedback we've received. We have managed our social media in-house for quite a while, but we knew we needed to extend our reach on LinkedIn. We had good ideas, but we didn't have a constructive path forward. I am in an industry that is very regulated, and Correnti was able to work within those guidelines to help us create a professional and creative presence. If your content is stale or non-existent, talk to Michele and her team!”