DISTRICT TRADEMARK
Starting a brand from scratch
The Client
Managing Partners, Angela Shin (“A”) and Paulina Proper (“P”), co-founded District Trademark to make effective trademark counsel accessible to a wide range of businesses, from startups to established companies. Their brand-focused practice allows them to dedicate all of their firm’s talent, experience, and resources to help clients achieve trademark registration and ensure brand protection.
Why They Came to Us
A + P sought Correnti Marketing for branding services, driven by the desire to break away from traditional law firm stereotypes and embrace a fresh approach. They trusted us to comprehend their unique practice area and translate complex legalese into relatable language, while seamlessly blending modern-day elements with the capabilities of a traditional law firm.
They also wanted to partner with an agency that understood the importance of branding—the core of their messaging. Their goals were to be modern, fun, and completely virtual. Since they would be conducting business strictly online, it was important to them that their visual brand and website were accessible and top-notch.
Our Approach
Correnti Marketing wholeheartedly embraced the vision of District Trademark to be modern, digital, and different from its legal competitors. Our approach delved deep into understanding their unique identity as service providers, capturing their essence and values through a bold and distinctive brand.
Rather than adhering strictly to conventional norms, we boldly painted outside the lines, empowering District Trademark to stand out and make a lasting impression in the legal landscape. We also ensured their website and online presence is engaging and accessible, to fulfill their wishes to be a completely virtual business.
BRAND MESSAGING
Understanding their modern and big-picture approach, we crafted compelling language that conveyed their commitment to providing seamless, top-tier legal services in a virtual environment. With a focus on accessibility, efficiency, and the importance of creating a strong brand, we positioned District Trademark as the go-to choice for contemporary businesses seeking brand protection in the digital age.
LOGO DESIGN + VISUAL IDENTITY
Recognizing their desire to stand out, we crafted a distinctive logo that symbolizes their modern and innovative approach to trademark law. We also wanted to convey A + P’s style within their brand, which is how we landed on a mid-century modern aesthetic.
When designing logos and visual identities, our team likes to include one “wild card” that doesn’t fit exactly what the client is anticipating. In this case, the wild card logo was the unexpected crowd favorite. With their home base in Georgetown, Washington, D.C., we all ended up falling in love with the elegant fonts and metro-inspired pattern.
BRAND MATERIALS
PHOTOGRAPHY
WEBSITE DESIGN + DEVELOPMENT
Since District Trademark would be operating fully remotely, designing and developing its website was a huge component to this branding project. Understanding their modern approach, we created a sleek and user-friendly website that showcased their expertise and highlighted their innovative services. Our team implemented a seamless navigation structure, ensuring visitors could easily access essential information, engage with District Trademark's offerings, and book consultation calls with their team.
With a focus on visual appeal and responsiveness, we crafted a website that reflected their modern aesthetic while maintaining a professional touch. The result was a captivating online platform that effectively represented District Trademark's brand, establishing them as a trusted authority in the digital realm of trademark law.
Once the logo and visual identity were complete, our team expertly set up and optimized the social media pages for District Trademark. Leveraging our deep understanding of social media strategies, we established their presence across relevant platforms, tailoring each page to align with their brand identity.
SOCIAL MEDIA SETUP
From crafting compelling profiles to designing captivating visuals, we ensured that District Trademark's social media pages effectively showcased their expertise, values, and unique offerings. By implementing strategic optimization techniques, we positioned them to engage and attract their target audience, fostering meaningful connections and establishing a strong online presence in the trademark law space.
The Correnti Marketing team played a critical role in the successful launch of District Trademark. We executed a comprehensive strategy that included setting up their social media accounts, optimizing their personal LinkedIn profiles, creating an impactful email announcement, implementing a newsletter sign-up form, and orchestrating a dynamic social media launch.
FIRM LAUNCH ANNOUNCEMENT
By meticulously crafting each element and its timing, we ensured a cohesive and impactful brand launch. Leveraging our expertise in digital marketing, we positioned District Trademark as a modern and forward-thinking firm, ready to revolutionize the world of trademark law. The launch campaign garnered attention, generated buzz, and set the stage for their continued success in the industry.
RESULTS
58.3% Open Rate
↑ 36% Above Industry Standard
14.7% Click Rate
↑ 12% Above Industry Standard
TESTIMONIAL
A + P, Managing Partners + Co-Founders
“We couldn’t be happier with our firm’s website and visual branding, courtesy of Michele and her team at Correnti Marketing. She and her team delivered a fantastic website and branding materials that perfectly reflect our business goals. Michele is also an absolute pleasure to work with and we look forward to working with her again!”