MULHALL WITHROW
Elevating their law firm
Services
Social Media Management
Email Newsletter
Photography
The Client
Mulhall Withrow is a family law and estate planning practice that helps clients secure a better future. Dedicated to solving life's most personal legal issues, they serve as trusted advisors to their clients to ensure their families have stable and successful futures.
Why They Came to Us
Mulhall Withrow partners Amanda and Rob approached Correnti Marketing seeking a more strategic and consistent presence on social media. While they had created some social media accounts, they weren’t actively engaging with their audience and felt they were missing opportunities to connect with potential clients. Their goals were to increase brand awareness and recognition, attract a young family demographic, maintain a strong presence in their local Medfield, Massachusetts community, and generate leads both from referrals and website inquiries.
Our Approach
Amanda and Rob partnered with Correnti Marketing, leveraging our CMO Social Media package that encompasses 3 posts per week, 2 rounds of revisions, quarterly analytics reports and reviews from our expert team, a monthly strategy call, unlimited email accessibility, and posting on LinkedIn, Facebook, and Instagram. As with all our clients, we use an interactive approach, encouraging collaboration on ideas and strategy, while ensuring minimal intrusion in Amanda and Rob’s day-to-day operations.
To help Mulhall Withrow achieve their goals, we crafted a tailored content strategy that highlights both key areas of their firm: family law and estate planning. Our approach focused on creating engaging, informative posts that resonate with their target audience—primarily young families. We emphasized content that educates and builds trust, using relatable language and addressing real-life scenarios local families might face. To humanize the firm and create a deeper connection with potential clients, we incorporated team imagery to showcase the people behind the practice. This personal touch reinforced Amanda and Rob’s approachable and supportive nature, while positioning them as trusted advisors in their community.
SOCIAL MEDIA GROWTH RESULTS
73,800+
Impressions on Facebook + LinkedIn
↑ 415,940%
Organic Impressions on LinkedIn
↑ 156,300%
Engagement on LinkedIn
— Over the initial 6-month period —
Email Newsletter
EMAIL NEWSLETTER RESULTS
58.9%
Open rate (36.9% over the industry average)
4%
Click rate (1.2% over the industry average)
— Over 6-month period —