Have you ever hired a professional, only to later realize that you should have asked a few more questions about their experience before signing their contract? This kind of regret is not a pleasant feeling, particularly if you’re now contractually bound to someone who isn’t meeting your expectations. This goes for who you hire for your social media management, too.

Your social media presence is one of the most important aspects of your business’s marketing strategy, creating more visibility and building more brand awareness. At Correnti Marketing, when we talk to new prospects, many share their negative experiences with those they’ve trusted with their social media. They often share the same thing: they wish they knew what to look out for before hiring them in the first place.

Although the recent TikTok ban was brief—lasting less than 24 hours from January 18th to the 19th— it sent shockwaves through the digital marketing world. This situation serves as a powerful reminder of why putting all your marketing eggs in one basket—whether it's TikTok or any other single platform—isn't the smartest strategy for your business.

Not sure how to start marketing yourself on LinkedIn? Or feeling in a rut when it comes to posting valuable content?