BETHESDA LACROSSE
Email Marketing
The Client
Bethesda Lacrosse is a non-profit 501(C)(3) organization established in 1989 to provide an outstanding opportunity for players, ages 5-15, to learn and play lacrosse. They have various lacrosse programs for girls and boys ranging from beginners to year-round travel/club players.
Why They Came to Us
Bethesda Lacrosse lacked a structured email marketing process, often relying on improvised methods. They turned to Correnti Marketing because they wanted to establish a dedicated platform to consistently communicate news and events with their community, including upcoming tryouts, team successes, clinic registrations, and more.
With a vision of effective communication with parents and athletes in mind, Bethesda Lacrosse aimed to leverage email marketing and additional services like digital handouts. By partnering with our team, they aimed to unlock the power of consistent and impactful messaging to foster stronger connections within their community.
Our Approach
With our expertise, we guided Bethesda Lacrosse on how to effectively communicate with their audience and crafted a branded email newsletter template tailored to their specific goals. Given their multiple "sub-brands" encompassing clinics, recreational leagues, and club teams, we skillfully managed to showcase each entity without overwhelming or confusing their audience.
Our team injected a touch of excitement and playfulness into the design, ensuring its adaptability month after month. As an additional service, we designed visually appealing handouts for important events like upcoming tryouts. As a result of these combined efforts, Bethesda Lacrosse witnessed a remarkable enhancement in their communication initiatives, receiving positive feedback from stakeholders and achieving their desired outcomes.
MONTHLY EMAIL MANAGEMENT
6-MONTH RESULTS
59%
Avg. open rate (vs. 35% industry average)
2.8%
Avg. click rate (vs. 1.2% industry average)
— Over the initial 6-month period —
