We Rebranded.

After almost four years in business, our team decided we needed a refresh. A new visual identity to more accurately reflect our brand.

Like most business owners, our Founder, Michele Correnti, established our company without fully knowing where we were heading. She created a logo that she was proud of at the time. Funny enough, that first iteration of the logo hardly made the light of day, because, by the time she was ready to start publicizing the brand, she had already redesigned it to the logo you may be more familiar with:

Fast forward to today, when we are unveiling our new brand and visual identity. The old logo was… fine. Our team was not feeling creatively energized by it, nor did we feel it accurately reflected our brand today. So, we created a design that feels more professional, warm, and welcoming. One that our team is proud to stand behind:

We Practice What We Preach

The best part about this creative process was putting ourselves in our client's shoes. We constantly preach that having a modern logo and website is imperative to your business. After all, they are the face of your brand and often the first, if not the second impression.

Now, we get it. We understand the hesitance to rebrand. The resistance to change. The inertia behind a total rehaul and the investment of both your time and money.

However, we now also genuinely understand the value behind rebranding. Rebranding allowed us to take ownership of our company and create something we are truly proud of. We created a visual brand identity that energizes us and are excited to represent both online and offline.

Our rebrand means the start of a new chapter for our company. One where our clients, prospects, and referrals can better understand who we are, the services we offer, and the professionalism we embody.

So, what do you think of our rebrand? Are you looking to refresh your visual branding as well? Learn more about our visual branding services here.